Royal Coast Basketball is the public-facing brand. Treasure Coast Basketball Holdings, LLC is the underlying legal structure. Arthur J. Andrews III is the founder of both. Here is how each fits together.
Royal Coast Basketball is the public-facing brand and operating identity of the platform. It is the name under which the platform competes, builds community relationships, operates competition, produces media, and presents itself to athletes, families, schools, sponsors, and partners across Florida's Treasure Coast and Space Coast.
Royal Coast Basketball is not a legal entity — it is a brand. The operating businesses, real estate, and intellectual property that comprise the platform are held and managed through Treasure Coast Basketball Holdings, LLC and its project-level subsidiaries.
The platform is organized around four reinforcing layers: Shoot 360 development facilities, the Treasure Coast Conference, the TCC Network, and school-linked basketball infrastructure. Each layer supports and strengthens the others. Together, they form a regional basketball operating system — not a collection of independent businesses.
Treasure Coast Basketball Holdings, LLC is a Florida-based holding company structured as a HoldCo with discrete project-level entities beneath it. It is the legal and financial structure through which Royal Coast Basketball's operating businesses, real estate interests, and platform assets are owned, managed, and developed.
TCBH is not the customer-facing brand. It is the operating infrastructure. Its role is to hold the platform's assets, manage the capital structure of individual projects, and provide the organizational spine for regional growth over time.
Arthur J. Andrews III is the Founder of Royal Coast Basketball and the Managing Partner of Treasure Coast Basketball Holdings, LLC. He is building a regional basketball platform across Florida's Treasure Coast and Space Coast — organized around the conviction that families are already spending enough to support a dramatically better basketball experience, and that the opportunity is to build the system that captures and organizes that spending more intelligently.
He is also the Owner and Operator of Shoot 360 Vero Beach, a technology-driven basketball training business focused on player development, membership growth, and community impact — the platform's first operating hub and its proof of management.
Andrews' background spans capital markets, real estate investment, and sports-based business building, with a focus on creating long-term value around real assets, strong brands, and underserved markets. He approaches basketball not as a recreation business but as an infrastructure opportunity — one with compounding economics, deep community roots, and a market structure that has been poorly organized for decades.